How to start an ecommerce business with Adnavo, from product idea to first order

Start with a product you can explain, deliver, and sell at a margin. Use Adnavo to organise research, build a sales page, and follow orders. Test the idea with a quantity you can afford to hold.

Choose one product and one customer problem

Write down who needs the product, what it helps them do, and how you could show its value in a photo or short video. Use Adnavo’s ad research to study offers and recurring questions. Order a sample and check its quality, dimensions, and packaging before buying stock.

Calculate your margin before ordering inventory

Subtract the product, packaging, delivery, and fees from the selling price. Allow for cancellations and returns. If you charge 100 and expect costs of 65 before advertising, that leaves 35 per delivered order for advertising and profit combined.

Build a sales page in Adnavo

Use a landing page for a single offer or a store for a browsable catalogue. Use photos that show the product’s details and scale. Place the price, delivery terms, and payment options near the order button. Check the mobile page against the offer you plan to advertise.

Test ordering and delivery

Place a test order on a phone and check that it reaches your order dashboard with the right price and options. For cash on delivery, decide how you’ll confirm orders and handle undelivered parcels. Verify your tracking before relying on campaign reports.

Run a small test and record what happens

Choose one channel and one offer, then set a spending limit. Follow recorded, confirmed, and delivered orders in Adnavo. Identify where buyers drop off and change one part of the next test.